Hang Up and Hang Out

 

Table of Contents

Table of Contents…                                      2

Executive Summary…                                     3

Situation Analysis…                                       4

Problem, Challenge, Opportunity Statements…              5

Background/Secondary Research…                        5-12

Target Audiences…                                       12

Primary Research Summary…                            13-14

Theme/Key Messages/ Communication Channels…       15-16

Goal Objectives/Strategies/Tactics/Evaluation Measure…  17-18

Logistics…                                               18

Timeline…                                              20-21  Appendix…                                                  22

Media Kit…                                              22

Fact Sheet…                                             24

Backgrounder…                                          25

Pitch…                                                   26

News Release…                                          27

Blog Post…                                              28-29

Feature Story…                                          30-31

Video/Script Treatment…                                 32

Collateral Material…                                      33

Resume…                                                34-35

 

 

 

 

Executive Summary

 

The campaign Hang Up and Hang Out originated out of the idea on how students are so connected with their phones but aren’t really connected with one another. College students to spend more time on their phones when hanging out with their friends rather than actually hanging out and interacting with one another face to face.

The challenge with this campaign is that students are really addicted to their phones and feel as if they won’t be able to connect with others without their phone.  As well as getting people to realize just how bad our phones have influenced us. My biggest challenge it getting students off their phone while they go to class, ride the bus, or even just hang out around campus.

One of the biggest encounters we’ll faces is for students to actually come to the Quad day and interact with one another without using their phones. Once we get the students attention and interest in the campaign from there we will head in the right direction.

 

My main goal is lower the time spent on technology and have students view life outside the screen. Texas State students are always welcoming new challenges and always exceed the challenge. Hang Up and Hang Out can only benefit campus life at Texas State University.

 

 

 

 

 

 

 

 

 

Situation Analysis

The campaign Hang Up and Hang Out originated out of the idea on how students are so connected with their phones but aren’t really connected with one another. College students to spend more time on their phones when hanging out with their friends rather than actually hanging out and interacting with one another face to face.

To get students to actually put their phones away and actually communicate will be challenge. Millennials are so addicted to their phone some have social anxiety without their cellular devices.  Phone addiction goes in hand with loosing communication skills, social anxiety and problems related to texting and driving.

Going into this campaign with a great attitude can alter people’s view, regrow communications skills and best of yet educate people are the importance of Hanging Up and Hanging Out. There is plenty to learn and a lot of faces to meet! We recommend students to join at a Quad day and interact with Hang Up and Hang Out.

 

 

 

 

 

 

 

 

 

 

Problem, Challenge, Opportunity

  1. Problem- Millennials are losing their verbal communication skills as well as letting social media affect them in a negative manner.

 

  1. Challenge- To get everyone to participate and actually be open minded to learn about the campaign.

 

  1. Opportunity- Quad day would be the perfect opportunity to get students to engage in Hang Up and Hang Out.

 

Background/Secondary Research

 

Print and Online Materials:

 

  1. What Impact Has Social Media Truly Had On Society

This article discusses the way people communicate and socialize on the world wide web. It also goes into depth on each subject social media play a role in such as politics and the impact on businesses.

http://www.business2community.com/social-media/impact-social-media-truly-society-0974685#xxPGP1KdXFv1Ag11.97

 

  1. How Has Social Media Changed US?

A Forbes article went into depth on our personal brand has evolved over time. The articles discuss just how public we have made our lives over time with technology.  We have branded ourselves over time and are just unaware of what level we have done that for ourselves.

         https://www.forbes.com/sites/carriekerpen/2016/04/21/how-has-social-media-changed-us/#7ee34b355dfc

 

 

  1. How Social Media Is a Toxic Mirror

Body image is becoming a big concern to individuals now due to the use of technology. With actors and public figures making fitness a regime, more people are judgmental of other’s body image.  With the use of our phones it is easier to access the internet and compare and contrast bodies to other people.

 

http://time.com/4459153/social-media-body-image/

Each link provides a post about how social media has impacted our skills to communicate with others. Through each post you get a look into just how social media and electronic media has diminished our ability to just hang out and communicate with our fellow peers.

  1. References

Communication in our lives / Julia T. Wood, Lineberger Distinguished Professor of Humanities Emerita, Caroline H. and Thomas S. Royster Distinguished Professor of Graduate Education Emerita, the University of North Carolina at Chapel Hill. (book)

 

Translation and social media: in theory, in training and in professional practice / Renée Desjardins.

  Strategic social media : from marketing to social change / L. Meghan Mahoney and                        Tang Tang.

These books linked social media to miscommunication to one another. We are getting to the point that people do not know how to publicly speak and communicate verbally face to face with others.

 

 

 

 

 

  1. Case Studies

The case study below link mental illness connected with social media addiction. Social environment played a key role into having the illness. The doctors who conducted the experiment mentioned it was vital to have social media breaks as well as taking care of your mental health.

http://www.sciencedirect.com/science/article/pii/S027795360200028X

 

Young adults who attend college that range from 18-29 year old tend to have a 90% social media usage. Social media use is linked to students having lower school attendance as well as having a lower attention retention in class. Students who multitask with school work and social media tend to have a lower GPA.

http://www.sciencedirect.com/science/article/pii/S0747563216307841

 

These cases studies show how our phones affected us in many different           aspects. Some people cannot withstand without being with their phones for no longer periods of 30 minutes or less. As well as people tend to lose some of their grammar skills due to texting lingo.

https://erynalexandrarose.com/final/texas-state-students/

 

  1. Media

Technology is moving forward and is changing the way we connect with another. The younger generation is connecting with new friends over social media rather than face to face. Face to face interactions are now less valued. The pressure to connect through social media is at an all-time high.

https://www.womenspost.ca/hang-up-on-your-social-media-hang-out/

 

 

The media has taken away kids imagination considering everything is on the internet. Imagination has disappeared from the next generation as this article reads. Growing up now is essentially different from growing up back then.

https://www.theodysseyonline.com/hang-up-hang-out

 

On these websites, people discuss just how distracted we are with social media when we arrange time to spend with friends. Most of the time when people are hanging out with friends, it involves sitting around on their phone. In some cases even going out just to take pictures so they can upload it on social media.

 

http://www.nwmissourinews.com/opinion/article_796a532e-24a1-11e7-81ea-9b7da9c901f5.html

  1. Government sources

This article discusses the dangers of texting and driving. It has become a social norm and it is taking lives away each day. These deaths linked to texting and driving is avoidable yet it is an everyday reoccurrence.

http://www.statesman.com/news/crime–law/new-hands-free-ordinance-bars-texting-and-driving-san-marcos/6AHuxjQaOwkFQipLoHkUaP/  (local)

 

The state is trying to decrease texting and driving among teenagers. They have created many different slogans and promotional videos to help spread awareness about the issue. The law enforcement has also enforced restrictions on texting and driving.

 

http://www.texasclickitorticket.com/teen-safety.php  (State)

 

3,300 people are killed every year due to texting and driving. The United States federal and state governments are working to decrease that number. They plan to restrict the use of any mobile device while manufacturing a moving vehicle.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4001667/

 

  1. Surveys Published

The survey conducted was to research how social media affected children in a negative way. Many found that that social media had hinder their confidence and self-love.  The media was liked to having anxiety and negative body image.

http://www.cnn.com/2017/05/19/health/instagram-worst-social-network-app-young-people-mental-health/index.html

 

Facebook and Twitter are linked to harming young people’s mental health. The survey was conducted with four social media platforms. All four social media platforms had some sort of negative impact.

 

https://www.theguardian.com/society/2017/may/19/popular-social-media-sites-harm-young-peoples-mental-health

 

The survey conducted was to research social media’s impact on relationships. The link between social media and social life both intertwined with one another. Social media played a role in how someone views another person based on their social media.

 

https://www.netfamilynews.org/teens-on-social-medias-impact-on-relationships-survey

 

 

Target Audiences

  1. Primary Audiences

Texas State University millennial students and generation Z would out primary audience. We would like them to have similar demographics and psychographics.

  1. Secondary Audiences

For the secondary audiences we would like to reach out to family and friends in the area.

  1. Future Audiences

The future target audiences would be the next incoming freshman and the centennial generation.

  1. Media

Traditional Media – Sam Marcos Newspaper, University Star

Online Media –Elite Daily, Odyssey, Buzzfeed

Social Media- Facebook, Instagram, Twitter, Snapchat, YouTube

Electronic Media- Spotify Podcasts, SA Local News, Austin Local News, KTSW

 

 

Primary Research

 

The survey I created for Hang Up and Hang Out was very simple and straight forward. The survey had a total of 10 question, all multiple choice. Each question related to using their technology as well as in how technology interfered with their social life and staying focused. After we conducted the survey we distributed the survey out to my sorority, Delta Gamma’s scholarship Facebook page. A total of 57 responses were taken which really helped the research.

To also enhance my research, a Texas State student sat down for an interview and answered question relating to the campaign. He described life on campus, hours used on his phone and much more. During the interview he also mentioned many facts how technology helped during his time at Texas State.

The general trends that were prominent were that the average student spends 4-6 hours on their phone. As well as not being able to go one day without their phone. Students never realize how many hours they tend to spend until they really have to think about it. The survey matched up with the secondary research.

Throughout the survey and interview process, the discovery process was exciting to watch students realize how much technology hinder their school and social life. Technology and social media isn’t a bad thing to be active on as long as students realize to keep it to minimum.

 

 

 

Theme, Key Messages, Communication Channels

 

 

Theme- Hang Up and Hang Out is a campaign to get Texas State students to get off their phone and become connected with old friends and new friends.

-SEO Keywords: Social media, technology, communication

 

Key Messages- I want each individual Texas State student to become aware of their phone and just know how toxic our phones have affected our communication skills. Once students can view just how much of an impact it is to put down our phones and communicate with another then we will regain our communication skills again. Students will gain knowledge of one another, gain stronger verbal communication skills, writing skills, be less influenced by social media and avoid texting and driving.

 

Communication Channels- I would like to make a YouTube video, website, every social media platform account and get the hashtag #HangUpandHangOut to be trending. Social media platforms that I’d like to make are Facebook, Twitter, Instagram and Snapchat! We can also reach out and use traditional media as in the University Star, where Texas State students read all the information pertaining to them. As well as electronic media KTSW. All these communication channels will help further our campaign and make people aware. As well the generation XY are so attached to these media platforms that they’ll feel more comfortable with the idea of disconnecting with their phone and connecting with one another.

 

 

 

Goal, Objectives, Strategies, Tactics

 

Goal –For millennials to be able to disconnect from phones and to connect.

 

Objective 1. – To have 100 Texas State University students disconnect from their phone during alternative activities by December 1st.

 

Strategies 1–  A variety of media will be used to communicate above.

 

Tactics 1– I would like to send out a mass email and have a quad block party. Naming the email “Hang Up and Hang Out”. We would send it out to all the social media platforms associated with Texas State University as in Instagram, Twitter and Facebook. Eventually making an account for each media platform would also be resourceful. The week before we could send out a press release giving all the needed details about the block party.

 

Strategies 2– To initiate a change of attitude about the issue of phone addiction a series of awareness of events will be planned to help accomplish what needs to be done.

 

Tactics 2- Another method to reach out to students is make a multimedia video. In the video we could incorporate Texas Students actually communicating with one another hanging out and just enjoying the campus.

 

Evaluation–  At least 100 students will attend the block party and 100 will view the YouTube video by December 1st.

 

Objective 2- Among texting and driving is another issue that Texas State students tend to do often. We need students to be more aware of the issue of texting and driving. One must put down their phone to focus on the road as well as interact verbally to their passenger.

 

Strategy 1- We can achieve this goal if we change the amount of time on our cellphones. Cellphone usage should be limited while being behind the wheel. Our surveys indicate that teen texting and driving is the highest age group to text and drive.

 

Tactics 1- There are plenty organizations that campaign to put awareness towards texting and driving. If we could connect and reach out to Texas State students, we could make a big impact on those unaware. We could make a slideshow that every incoming freshman would have to view at Bobcat Preview, as well as have a booth in the Quad on the first week of the semester.

 

Strategy 2- We could make tactic brochures for students and parents on all the statics at go hand and hand with texting and driving. Students know that texting and driving is illegal yet they still tend to do it.  I think having a visual f just how real the issue is could help a lot.

 

Tactics 2- Delivering a 20 presentation including statics, videos, pictures and hang a speaker could really move the awareness level way up. We could also post on all of social media accounts we are acquiring to start.

 

Evaluation 2- We can track our awareness with the accidents reported in the San Marcos area. Most of the population in San Marcos are college students. We could see each school semester reports and see how it changes after being educated on the situation.

 

 

 

 

 

Logistics

 

Objective 1. – To have 100 Texas State University students disconnect from their phone during alternative activities by December 1st 2017.

  1. Budget: 500$
    • Projected cost: $275
    • Staff: $225
      1. Campaign staff
      2. Delta Gamma members
    • Flyers
    • Food
    • Door prizes
    • Outside gear

Objective 2-  Inform 100 Texas State students about the dangers while texting and driving by Dec 1st 2017.

  • $0 PSA
  • $200 Cable slot
  • $400-Broshures

 

  1. Staff: Texas State University Organizations

 

  • Campaign staff
  • Greek Organizations
  • Student Ambassadors
    1. No cost.

 

 

 

 

 

Timeline

  • August-
  • Created the idea of the campaign.
  • After brainstorming research was conducted to understand the student body of Texas State University.
  • September-
  • Background information was gathered to conduct a survey.
  • Once the questions we needed to ask we created a survey for students to take to understand what areas the campaign mainly needed to focus on.
  • Conduct a project proposal.
  • Set the problems, challenges and opportunities associated the campaign.
  • October-
  • After the survey was sent out, we made a background to address the main issue so we could move forward and fix what was needed.
  • A facts sheet was also created to list statistics to help the understanding of the campaign.
  • Interviewed students on their view of technology use.
  • Reached out to organizations to help push the campaign forward.
  • Finalize dates for events and promotion.
  • November-
  • A blog post was created to give more insight about the campaign.
  • Conducted executive and primary research.
  • Created a flyer for the Quad day to advertise.
  • Created a YouTube promotion video.
  • December-
  • Collect feedback from students.
  • Host the Quad day.
  • Present the video to the student body.
  • Continue to advertise Hang Up and Hang Out.

 

 

 

Appendix

Appendix A

Primary Survey Questions (Survey Monkey)

  1. How old are you?
  2. <16
  3. 16-17
  4. 18-25
  5. 26-32
  6. 33+

 

  1. Do you attend Texas State University?
  2. Yes
  3. No

 

  1. How Many hours do you typically spend on your phone each day?
  2. 1-3
  3. 4-6
  4. 7-9
  5. 10 or more

 

  1. Can you go a day without your phone?
  2. Yes
  3. No
  4. Open ended answer

 

  1. Does it bother you when your friends are on their phone while hanging out?
  2. Yes
  3. No

 

  1. Are you on your phone when you’re with friends?
  2. Yes
  3. No
  4. Half the time yes, half the time no

 

  1. What do you do you when your phone dies?
  2. Panic, and find a charger.
  3. Doesn’t bother me.
  4. Open ended response.

 

  1. Do you text and drive?
  2. Yes
  3. No
  4. Sometimes

 

  1. Do you look/read on your phone while you’re in class?
  2. Yes
  3. No

 

 

 

Appendix B

 

Link to WordPress site:

 

https://wordpress.com/view/hanguphangout.wordpress.com

 

 

 

Media Kit

Fact Sheet

Social media has been a huge topic since the world wide web was created. The web helps people to connect with another as well be disconnected. Below are some facts that demonstrate just how big the media has impacted people on many different levels.

 

  • Cell phone ownership is currently at 92% for adults.
  • For youth ages 12-17, cell phone adoption is at 78%
  • The average smartphone users check their phone 36 times a day.
  • Seventy percent of smartphone users check their phone within an hour of getting up.
  • The Internet had 3.17 billion users in 2017.
  • Internet users have an average of five social media accounts.
  • Instagram is known to be the most negative impact on woman.
  • The most common intimate relationships begin and end is texting according to netfamilynews.org: 77% of the teen respondents chose texting as one of the top two ways relationships begin; 82% chose texting as one of the top two ways relationships end.
  • 11 teens die every day as a result of texting and driving.
  • According to an AAA poll, 94 percent of teen drivers acknowledge the dangers of texting and driving, but 35 percent admitted to doing it anyway.

Background

“Is it that hard to hang up and hang out?”

Since technology and social media took off in the early 90’s the way we interact with another has changed. Today people all gather together but they do not talk to one another face to face for long periods of time. Through our observations we see that people talk for a few seconds then go back to scrolling through social media.

Through time, statics have shown just how addicted we are to our phone. Cell phone ownership is at 92% for adults and only rising through time. 70% of smartphone users check their phone within the hour they get up. For many people it is the first thing they do when they get up is check our social media and see what is trending on each social media outlet.

Another problematic issue is texting and driving. Being connected to our cellphones while driving has taken away interaction with others in the car as well as distracting us on driving. While being distracted by our cellular devices it has costed many lives.

This campaign aims to show how toxic our phones have become to our communication skills with one another. We want people to respect and cherish the time they have while they are with their friends and loved ones. Life is short and too precious to spend scrolling through media while hanging out.

 

 

Pitch

Social Media

Amanda Ensing

amandaensingpr@gmail.com

Amanda,

You are a social media influencer to many people and advocate for individuals to acre for themselves. I have put together a campaign called “Hang Up and Hang Out.” The campaign is geared towards millennials to get off their phone and connect with others. Social media plays a huge role in everyone’s life, it can affect people in a negative way. Millennials reasons and tools to adopt personal communication skills.

Here are some important facts:

-Youth ages 212-17 put their cell phone adoption at 78 percent.

-11 teens die every year day as a result texting and driving.

-70 percent of smartphone users check their phone within an hour of getting up.

Hang Up and Hang Out will host events and activities that have an alternative tie to being on tied to a phone.

If you are interest in writing a story or getting involved, please respond to plan accordingly.

 

Best, Erica

 

Erica Barrientez

Public Relations

Texas State University

432-238-1053

 

News Release

Erica Barrientez                                                 FOR IMMEDIATE RELSEASE

Public Relations                                                                   Oct 22, 2017

Hang Up and Hang Out

432-238-1053

enb46@txstate.edu

 

News Release

 

Hang Up and Hang Out Quad Day

 

SAN MARCOS, Oct 22,2017— Hang Up and Hang Out will be hosting a Quad Wednesday, Nov.1st at noon to 5 p.m.

Texas State University students are invited to hang out at and socialize with other students. The goal of Hand Up and Hang Out is to get students to disconnect from their cellular devices and connect more face o face.  Quad Day is the perfect event to let go of your phone and just hang out with friends. Take the opportunity to meet new people.

The event will consist of;

  • Snacks, games and activities.
  • Hang Up and Hang Out video
  • Facts about cell phone and social media usage

 

Admission is free. For more information, visit Hang up and Hang Out.

 

 

 

 

Blog Post

Put The Phone Down and Let’s Talk

Author: Erica Barrientez

11/2/17

We’d be lying if we said hanging out meant meeting up and actually talking to each other the entire time. Let’s be honest, it means getting together, scrolling through social media, retweeting a meme, snapping the dog filter and poking someone on Facebook. Hanging out and interacting isn’t what it used to be and it is effecting us in many different aspects.

Communicating with one another face to face seems to be difficult for millennials. We are so used to texting and expressing how we feel through emoji it is often found to be difficult to carry a conversation with someone in person.

Photo by: Erica Barrientez

 

I came up with this campaign while hanging out with friends one Friday night. We all decided to not go out that night but to stay in and just relax with one another. Before I knew it, I looked up from my phone and soon realized we were all on our phones not interacting with one another. The only sound to be heard was noise of thumb scrolling or the chaos from someone else snapchat story.  That was the moment I realized just how consumed we are with technology. It has changed the dynamic of everything, the way talk, we feel, shop, choose what to wear or even where to go.

I want our generation and the upcoming generation to know what it feels like to play outside, walk to school without looking down at your phone screen and actually taking in the moment rather than just trying to capture the moment when with others. Technology has gotten us to connect more with others at a distance but at the same it has disconnected us with one another then one can tell.

 

So join us in Hang Up and Hang Out. Let’s gather our student body, become aware and take action.

Feature Story

 

Michael Transfers to Texas State

By: Erica Barrientez

It is August 2018 and Michael Salas has made San Marcos, Texas his new home. Midland, Texas was home for 20 years so the new town, new people and a new beginning is refreshing. Salas will be studying Electronic Media major at Texas State University. Coming from a small town, when you’re out around town, socializing is the normal. Waving to a stranger down passing you on the high way is normal and making small talk to the clerk at the front desk is everything but normal in Midland, Texas. That all changed when he got to San Marcos.

Salas had many expectations going into a n new school, but meeting new people was never a concern. Until it was the second week of school and Michael had yet to make one friend. The days flew by and the small talk was not working out. People riding the bus with their head phones in, silence on the bus rides to and from school. During busy time gaps between classes, he noticed everyone on their phone scrolling through social media. There was little interaction among the students.

“I was getting weary of the thought not having friends at such a huge University. Everyone is so into their phone so it was had starting a conversation with someone” Salas said.

It is known that social media has taken away a lot of communication channels from each individual. And it is at its most prominent time. From learning, communicating, socializing to even buying your groceries, it can all be done through your phone.

Michael Salas walking along with another Texas State student.

According to Texas State student Michael found himself at loss on connecting with other students. “It was just hard. I never knew a small device would make meeting new people so hard” Salas said. Salas has made new friends, but fits right into the campaign. He believes Texas State can disconnect and reconnect better as a study body and community.

 

 

 

 

Video Script

“Hang Up and Hang Out”

1 minute 30 second promo

 

 

Idea: For the video I will gather original footage of Texas State students walking around on campus. There will be students who will be focused on their phones, others socializing, and studying in different areas of the University. As well as photos pertaining to the campaign.

What I need to do:

-Gather footage of students

-Incorporate photos of students on their cell phones.

-Add statistics and credits for those who participated.

 

LINK TO MY VIDEO: Hang Up and Hang Out 2017

 

 

Collateral Material

Career

Resume

  • 201 Telluride St. San Marcos, TX 78666
  • 432-238-1053 enb46@txstate.edu

Erica Barrientez

I want to enter the Public Relations industry to make a change, educate people meanwhile having a great time. I’ve always loved being surrounded by people, teaching people new things as well as coordinating events. Seeing people connect and enjoy one another’s company makes me feel ecstatic. Connecting a company with her customers is what drives every company to keep moving forward and I can only hope to embody that relation with both sides of the trade.

Skills

  • Microsoft Applications, Excel, PowerPoint, Word
  • Advanced Bookkeeping
  • Leadership
  • Schedule Management
  • Problem Solving
  • Social Media: Twitter, Instagram, Snapchat, WordPress
  • Media Writing

Education

  • Texas State University –San Marcos Graduation: May 2018
  • Major: Public Relations
  • Minor: Communications Studies

Experience

  • Nueva Vista Golf Course May 2014- Aug 2016

Clubhouse server

-Customer service, money managing

 

  • Mineral Technologies                       May 2014-June 2016

Logistics Coordinator

-Excel, Word, Company relations,

 

  • BeDazzle Boutique July 2013-May 2014

Sales Associate

-Customer relations, inventory

  • SXSW Intern January 2017-April 2017

Registration & Credentials

-Customer relation, situational conflict

 

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